Beautyworld Blog

An Interview with Haysam Eid, Managing Director of EIDEAL

Posted by Richard McKeon on Mar 23, 2017 10:00:00 AM

EIDEAL, a regular Beautyworld Middle East exhibitor, is leading manufacturer and distributor of premium hair solutions across the Middle East and North Africa.

The latest developments at EIDEAL since the last edition of Beautyworld Middle East

We are constantly striving to ensure our tools become recognised as industry leaders and in 2016, we gained a huge international recognition from Jen Atkin, the renowned Celebrity Hairstylist who used our tools at the Cannes Film Festival to style Bella Hadid and Kendall Jenner’s Hair. We have also collaborated on photoshoots with the Middle East’s leading fashion magazines such as Grazia Middle East and Harper’s Bazaar. Thanks to a style she created whilst on a shoot for Harper’s Bazaar Bride, our Brand Ambassador Angel Montague-Sayers was awarded Bridal Hair Stylist of the Year at the recent Professional Beauty event.

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New Spa Experience offers Visitors to Beautyworld Middle East 2017 a Memorable Voyage of Five Senses

Posted by Richard McKeon on Mar 15, 2017 10:00:00 AM

Dubai, UAE: An innovative spa experience taking customers through an unforgettable voyage of the five senses is the latest new feature at Beautyworld Middle East 2017, ensuring visitors to the annual trade fair in Dubai come away feeling revitalised, empowered and informed.


‘Sensorial Journey of Carita designed by centdgres Dubai’ is a live spa where visitors will be offered a bespoke treatment involving taste, sound, touch, scent and sight, with each touchpoint customised to their needs.

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Artists behind niche fragrances explore alchemy of scent at Beautyworld Middle East 2017

Posted by Richard McKeon on Feb 26, 2017 10:00:00 AM

Dubai, UAE: Regional trade buyers with a passion for niche fragrances will be able to create their own signature scent at Beautyworld Middle East 2017, when a masterclass from a leading perfumer spearheads the return of Quintessence – the Art of Perfume.

Quintessence, which made a big splash on debut at last year’s edition of the Middle East’s largest beauty and wellness trade show, is a dedicated platform showcasing rare and niche fragrances.

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The Power of the Business Matchmaking Program

Posted by Richard McKeon on Feb 20, 2017 2:18:33 PM

With more than 1,500 exhibitors participating at Beautyworld Middle East 2017, there is no end to the number of networking opportunities that await. Learn how to get the most out of the show through the powerful Business Matchmaking Program. It makes planning for the exhibition even easier.

This free tool will help elevate your visit to the world’s largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. It will connect you to the people that matter most to your business.
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Spending on GCC Beauty And Personal Care Surges Ahead

Posted by Richard McKeon on Feb 6, 2017 10:00:00 AM

Dubai, UAE: The business of beauty is surging ahead in the Gulf Cooperation Council (GCC), as new research shows there’s increased spending on beauty and personal care products across the region. 


According to the latest figures by analysts Euromonitor International (EMI), the retail value of the GCC’s beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015. Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment.

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The Grooming Market for Men in the Middle East slated for Growth

Posted by Richard McKeon on Jan 5, 2017 10:50:54 AM

Men are buying more grooming products in the Middle East fueled by greater employment and social-media trends. Like their female compatriots, men in the Middle East are increasingly concerned about the way they look, which is proving to be a boon for the grooming market in the region.


Spending by Middle Eastern men on male grooming products is predicted to grow by 25% to $829m in 2019, up from $662m in 2015, according to market-research company Euromonitor International. In the Gulf Cooperation Council countries (GCC) alone, the market is expected to see growth of 32% from $426m to $561m.

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The Natural Beauty Market In The Middle East

Posted by Richard McKeon on Dec 19, 2016 10:00:00 AM

The natural beauty market in the Middle is forecast to grow thanks to demand for halal and vegan products and the launch of new brands in the sector.

The global trend for natural or organic beauty products is much in evidence in the Middle East, where the cross-over with halal beauty products provides the category with added impetus.Although it is difficult to quantify the true growth of the natural beauty market in the Middle East due to the multitude of definitions and certifications of ‘natural’ or ‘organic’, and the lack of statistics on the beauty market in the region, the past decade has seen a wave of activity around the segment.

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High Spenders Drive Kuwait’s Beauty Market

Posted by Richard McKeon on Dec 6, 2016 10:20:45 AM

Bordering the Persian Gulf between Iraq and Saudi Arabia, Kuwait may be a small nation compared to its neighbours, but its high incomes, rising levels of inbound tourism and expanding mall scene could offer new opportunities for international beauty brands.

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Matt Textures and Browns Garner Attention on the Middle East’s Beauty Blogs

Posted by Richard McKeon on Nov 28, 2016 10:00:00 AM

Bloggers and beauty influencers in the Middle East this month are rediscovering the merits of matt, whether it be for lipsticks or nails. Much of the buzz has been generated by baby make-up brand Colourpop with its range of Ultra Matt Lip liquid products and by HudaBeauty’s recently released Liquid Matt lip products.

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Beauty Advisors in Saudi Arabia

Posted by Richard McKeon on Nov 24, 2016 10:15:10 AM

The feminization of the retail workforce in Saudi Arabia is seen as positive for women in the country, but is proving difficult for the beauty industry to manage.

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