Beautyworld Blog

High regional demand for daily wellbeing draws wide interest from global brands at Beautyworld Middle East 2017

Posted by Richard McKeon on Apr 24, 2017 10:00:00 AM

Dubai, UAE: Global manufacturers of personal care and hygiene products are turning to the Middle East and African (MEA) market for future business growth, with the Beautyworld Middle East exhibition in Dubai presenting the ideal gateway to the entire region.
 

Exhibitors from as far away as Korea and Indonesia to Switzerland, Spain, or the USA, are making a beeline for Beautyworld Middle East 2017, as they set sights on a MEA market where consumer spending on personal care and hygiene continues to rise.

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American companies set sights on US$28 billion Middle East and African beauty and personal care market

Posted by Richard McKeon on Apr 20, 2017 10:00:00 AM

Dubai, UAE: Dozens of USA manufacturers will make their presence felt at the upcoming Beautyworld Middle East 2017 exhibition in Dubai, as they contribute to an impressive global turnout at the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing.

Beautyworld Middle East 2017, which takes place from 14 - 16 May at the Dubai International Convention and Exhibition Centre, will feature more than 1,500 exhibitors from 60 countries, with the international flavour underlined by the presence of 22 country pavilions. 

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An Unforgettable Voyage of The Five Senses

Posted by Richard McKeon on Apr 9, 2017 10:00:00 AM

We spoke to the team from Carita and centdegres who are behind the bespoke treatment involving taste, sound, touch, scent and sight.


How will Sensorial Journey be different from anything anyone’s every experienced?

The Carita Sensorial Journey is a comprehensive initiation to re-enchant the customers’ experience through the spa by creating memorable moments at each customer touchpoint by engaging the senses.


Carita being one of the oldest brands, it is important to always inspire the industry with new technology or ways of engaging with the customer. In the Carita Sensorial journey we strive to create true, unforgettable moments by always incorporating the 5 senses; empowering the customer with knowledge and ensuring their long time loyalty.

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UAE’s Finest Barbers Square Off in Live Competition at Beautyworld Middle East 2017

Posted by Richard McKeon on Apr 6, 2017 10:00:00 AM

Dubai, UAE: The UAE’s finest male grooming technicians will lay down the gauntlet for the return of the Middle East’s premier barbering competition in Dubai, as their skilfully wielded razors and flashing scissors face the ultimate test.

Battle of the Barbers, organised by the British Barbers’ Association (BBA) in partnership with Beautyworld Middle East, shines the spotlight on the art of barbering, where the UAE’s best get to showcase their craft.

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The Mastermind behind Battle of the Barbers

Posted by Richard McKeon on Mar 30, 2017 10:00:00 AM

The 2nd edition of the Battle of the Barbers competition returns to Beautyworld Middle East 2017, pitting the UAE’s finest barbers against each other in a live showdown, as they battle it out to become the undisputed champion.  

Beautyworld Middle East sat with Trevor Studd, Director of the British Barbers’ Association, and the mastermind behind the Middle East’s premier barbering competition.

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An Interview with Haysam Eid, Managing Director of EIDEAL

Posted by Richard McKeon on Mar 23, 2017 10:00:00 AM

EIDEAL, a regular Beautyworld Middle East exhibitor, is leading manufacturer and distributor of premium hair solutions across the Middle East and North Africa.

The latest developments at EIDEAL since the last edition of Beautyworld Middle East

We are constantly striving to ensure our tools become recognised as industry leaders and in 2016, we gained a huge international recognition from Jen Atkin, the renowned Celebrity Hairstylist who used our tools at the Cannes Film Festival to style Bella Hadid and Kendall Jenner’s Hair. We have also collaborated on photoshoots with the Middle East’s leading fashion magazines such as Grazia Middle East and Harper’s Bazaar. Thanks to a style she created whilst on a shoot for Harper’s Bazaar Bride, our Brand Ambassador Angel Montague-Sayers was awarded Bridal Hair Stylist of the Year at the recent Professional Beauty event.

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New Spa Experience offers Visitors to Beautyworld Middle East 2017 a Memorable Voyage of Five Senses

Posted by Richard McKeon on Mar 15, 2017 10:00:00 AM

Dubai, UAE: An innovative spa experience taking customers through an unforgettable voyage of the five senses is the latest new feature at Beautyworld Middle East 2017, ensuring visitors to the annual trade fair in Dubai come away feeling revitalised, empowered and informed.


‘Sensorial Journey of Carita designed by centdgres Dubai’ is a live spa where visitors will be offered a bespoke treatment involving taste, sound, touch, scent and sight, with each touchpoint customised to their needs.

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Artists behind niche fragrances explore alchemy of scent at Beautyworld Middle East 2017

Posted by Richard McKeon on Feb 26, 2017 10:00:00 AM

Dubai, UAE: Regional trade buyers with a passion for niche fragrances will be able to create their own signature scent at Beautyworld Middle East 2017, when a masterclass from a leading perfumer spearheads the return of Quintessence – the Art of Perfume.

Quintessence, which made a big splash on debut at last year’s edition of the Middle East’s largest beauty and wellness trade show, is a dedicated platform showcasing rare and niche fragrances.

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The Power of the Business Matchmaking Program

Posted by Richard McKeon on Feb 20, 2017 2:18:33 PM

With more than 1,500 exhibitors participating at Beautyworld Middle East 2017, there is no end to the number of networking opportunities that await. Learn how to get the most out of the show through the powerful Business Matchmaking Program. It makes planning for the exhibition even easier.

This free tool will help elevate your visit to the world’s largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. It will connect you to the people that matter most to your business.
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Hollywood hair artist Guy Tang headlines star act of Professional Stylists at Beautyworld Middle East 2017

Posted by Richard McKeon on Feb 16, 2017 10:00:00 AM

Dubai, UAE: Guy Tang, one of the world’s most recognised names in the professional beauty industry, is making a debut appearance in the Middle East, as he prepares to inspire thousands of stylists with his latest hair colouring techniques at the Beautyworld Middle East exhibition in Dubai.

The Hollywood hair artist has travelled the world delighting audiences with his perfectly crafted metallic tones, and stunning pastel hues. Using the hashtag #Hairbesties, Tang has attracted millions of followers on his YouTube, Instagram and Facebook social media platforms, with a unique style of providing education through entertainment.

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