EIDEAL, a regular Beautyworld Middle East exhibitor, is leading manufacturer and distributor of premium hair solutions across the Middle East and North Africa.
The latest developments at EIDEAL since the last edition of Beautyworld Middle East
We are constantly striving to ensure our tools become recognised as industry leaders and in 2016, we gained a huge international recognition from Jen Atkin, the renowned Celebrity Hairstylist who used our tools at the Cannes Film Festival to style Bella Hadid and Kendall Jenner’s Hair. We have also collaborated on photoshoots with the Middle East’s leading fashion magazines such as Grazia Middle East and Harper’s Bazaar. Thanks to a style she created whilst on a shoot for Harper’s Bazaar Bride, our Brand Ambassador Angel Montague-Sayers was awarded Bridal Hair Stylist of the Year at the recent Professional Beauty event.